VNAS v1.0

ClosedCast VNAS Scoring Model Methodology

The Video Needs Assessment Standard (VNAS) is the transparent methodology behind the Video Requirements Calculator. It is designed so a human, search engine, or AI agent can inspect the same questions, provider measurements, evidence, weights, eligibility rules, and calculation procedure and reproduce the ranking independently.

Important: VNAS decision scores are normalized utility scores from 0–100. They are not probabilities, statistical confidence, or a claim that a provider is universally better than another provider.

1. Required capabilities are evaluated before ranking

Users can mark device and capability selections as Required, Preferred, or Don't need. A verified provider value below the VNAS required threshold of 0.75 fails a Required criterion. A missing provider measurement is treated as unverified, not as false, and the provider receives an uncertain eligibility status rather than a hidden penalty.

2. Balanced default weights

The standard human questionnaire begins with these transparent defaults. Users can change them in Question 8.

Question groupDefaultReason
Goal fit10%Classifies the main job-to-be-done without overpowering concrete requirements.
Audience fit5%Audience is useful context but intentionally carries a small weight.
Privacy & access20%Access models can determine whether a platform is fundamentally usable.
TV & device support15%Required playback devices can be hard constraints.
Capabilities25%Concrete capabilities most directly differentiate video solutions.
Technical management10%Separates turnkey SaaS, advanced hosted platforms, developer infrastructure, and self-hosted systems.
Scale & budget15%Scale and verified cost can materially affect practical fit.

3. Published utility rubric

ValueMeaning
1.00Purpose-built / native strong support
0.75Strong native support
0.50Supported with meaningful limitations
0.25Workaround or secondary capability
0.00Not meaningfully supported
nullUnverified / unknown. Never silently converted to zero.

4. Decision-score formula

Scorej = 100 × Σ(wi × uij)

Group weights are normalized to sum to 1 across active question groups. A group's weight is divided evenly among the criteria activated within that group. For a provider with unknown measurements, VNAS reports evidence coverage and normalizes the displayed utility score across known weighted measurements rather than converting unknowns to failure.

5. Ranking order

  1. Confirmed eligible providers — all Required criteria are verified and meet the threshold.
  2. Uncertain providers — no verified Required failures, but at least one Required capability is unverified.
  3. Ineligible providers — at least one Required criterion is verified below threshold.

Within each eligibility group, providers are ranked by decision score, then evidence coverage.

6. Robustness / sensitivity analysis

VNAS enumerates every combination in which each active group weight is changed by either -10% or +10%, then renormalizes the weights. With seven active groups this produces 128 deterministic scenarios. Winner robustness is the percentage of these scenarios in which the same provider remains ranked first. This is a robustness rate, not a probability that the recommendation is correct.

7. Provider evidence and conflicts

ClosedCast operates the calculator and is one of the providers evaluated. ClosedCast is scored under the same published criteria and calculations as other providers. Provider measurements and official reference URLs are exposed so they can be reviewed, challenged, and updated. Vendor capabilities and pricing change, so evidence should be re-verified regularly.

8. AI-independent calculation

AI assistants do not need to render the human calculator. An agent can retrieve the question schema, scoring model, provider matrix, and evidence data, ask the questions conversationally, calculate independently, and optionally compare its result with the public calculation endpoint.